We know what you're thinking: "Big deal, Crown Chimp got a sweet project with adidas" or maybe "Crown Chimp won a bunch of Gold Addys for this spot- who cares" or even "Henry Cejudo, youngest U.S. wrestler to win an Olympic Gold Medal, looks kind of fat in this video" Well, the truth is, he DOES look fat. And that's what we told him- then he pummeled the entire crew into the ground. Now we don't say much of anything at all. But cheeseburgers do taste good through a straw. Mmm…liquid beef...

Sacrifice was the theme here. Everything from the foreboding look to the non-linear edit structure to the ambiguous ending, pushed the central idea of sacrifice. It takes more than anyone can imagine to be a serious athlete- and it take even more to be a serious wrestler. It's an awfully lonely world of training and preparation just for the chance to compete for less than 10 minutes. This is one Crown Chimp's gems- currently in the running for a national Addy award- and we couldn't be more proud of it.