Nickolas Duarte for walgreens
DIRECTOR’S NOTE
Dear WPP Walgreens Team,
Thank you for taking the time to review and consider my work for the upcoming Olympics campaign. Upon reviewing the boards, I connected immediately with this project. My sister-in-law was diagnosed in October with Stage 3 Inflammatory Breast Cancer. Since then, her and her family have moved in with my family as she goes through treatment and her husband house hunts (they were previously stationed in Korea before the diagnoses.) Fortunately, she is fighting it and trending towards a positive outcome but I have seen first hand what it takes to stand up to this disease. I found the copy in the spot to be poetic, honest, and, ultimately, aspirational. It is direct and to the point yet is also empathetic and hopeful. I would love to have a chance to compete for this project. Thank you so much for the time and consideration. Best of luck in your search!
Nickolas Duarte
ADIDAS // 1440
This piece for Adidas won 6 ADDYs, an Emmy, a Telly, a Communicator, and received a MoMA nomination. It is included to show honest and cinematic storytelling. The talent is a mix of actors and real people. This shows a more raw approach to the athlete’s journey.
CHINA MOBILE // REJOICE!
China Mobile is the world's largest mobile phone operator by subscribers with about 859.9 million. This spot shows a variety of emotions and situations through montage storytelling.
EXPAND
A one minute film showing everyday people persevering through difficult times. This piece is included as it features a unique voice over performance and is a mix of documentary and scripted footage.
MASSAGE ENVY // ROB & LILLI
This docu spot won ADDY awards for the Broadcast and Content edits. It was designed around trying to find moments of simple truth and honesty in the lives of real people.
Nickolas Duarte is a U.S. based Latino director.
In the commercial space, Nickolas has earned over 70 industry awards doing work for clients such as Adidas, the NBA, the NFL, Nike, Pepsi, BMW, Ford, New Era, Charles Schwab, China Mobile, T-Mobile and Western Union. He was inducted into the AAFT Advertising Hall of Fame as the 2017 Next Generation Award winner.
His scripted and documentary work has played in Academy Award qualifying festivals, has been nominated for a Webby award, received distribution through Sony Pictures Television and has been described by Short of the Week as “almost as much a physical viewing experience as an emotionally affecting one.” Nickolas is a two-time NALIP fellowship recipient, a National Endowment of the Arts recipient, a fellow in Ryan Murphy’s Half Initiative television directing program, and is developing a crime drama with Warner Brothers.
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